Four Tradeshow Promotional Items
That Produced Outstanding and Measurable Results

Promotional items used with an effective pre-show marketing campaign will increase traffic to your booth and give you the ability to measure the effectiveness of your pre-show marketing efforts for example.

One company sent out 1,500 invitations and asked the attendees to bring the promotional item (in this case a key) to the booth to see if their key opened a treasure chest containing a thousand dollars.

Invitations were sent to targeted prospects and 734 people came by the booth and 702 people tried their key (some people who came to the booth had forgotten or lost their keys). Of the 734 people who came as a result of the pre-show marketing piece, 127 became more qualified prospects as a result of their conversations with the company during the process of trying to open the treasure chest.

Similar promotional items are matching the serial numbers of currency bills (I prefer using $1 million bills), coupons, a baseball stand and then they get a baseball when they show up, a roll of film and then they get a camera, etc. The fundamental purpose is to get the person receiving the “bribe” to come to your booth.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

EXHIBITOR Magazine Assembles All-Star Panel to Judge its Expo 2010 Awards ... - Exhibitor Online

EXHIBITOR Magazine Assembles All-Star Panel to Judge its Expo 2010 Awards ... Exhibitor Online “Our annual Exhibit Design Awards have become the world's most prestigious honors for design firms who create trade show exhibits. ...

NBA Trade Rumors: Reasons Why Boston Has To Say Yes To Shaq - Bleacher Report

Bleacher Report

NBA Trade Rumors: Reasons Why Boston Has To Say Yes To Shaq Bleacher Report The Celtics lack of rebounding was painfully on display during their game seven loss to the Los Angles Lakers. In two short years, the C's have fallen from ... and more »

BUYINS.NET: DYAX, STNR, FALC, MPIX, EBSB Expected To Be Higher After Earnings ... - Trading Markets (press release)

BUYINS.NET: DYAX, STNR, FALC, MPIX, EBSB Expected To Be Higher After Earnings ... Trading Markets (press release) The company utilizes its proprietary drug discovery technology, known as phage display, to identify antibody, small protein, and peptide compounds for ... GLW, AKAM, SO, LRCX, HSP, CMS Expected To Be Lower After Earnings Releases on ...TMC Net all 47 news articles »

Caught in the Web: Reaction to Chris Paul's interest in the Lakers - Los Angeles Times (blog)

Caught in the Web: Reaction to Chris Paul's interest in the Lakers Los Angeles Times (blog) --The Times' Broderick Turner reports that Josh Powell is expected to join the Atlanta Hawks. --True Hoop's Henry Abbott takes Magic Johnson to task for his ... and more »

BUYINS.NET: TYPE, RUTH, CPF, ANPI, BBGI, CFFI Expected To Be Lower After ... - TMCnet

BUYINS.NET: TYPE, RUTH, CPF, ANPI, BBGI, CFFI Expected To Be Lower After ... TMCnet Most companies stock price histories show random or unpredictable movements around earnings dates. But some seem to repeat the same pattern quarter after ... and more »