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The Number 1 Reason Why Companies Exhibit Thunderbird International Consulting Group has conducted numerous surveys and interviews with tradeshow exhibitors and we’ve been told that "Getting Leads for New Business" is the primary reason why companies exhibit at tradeshows. Tradeshows are a target-rich environment in which you can identify new prospects and gain new customers. Why? Because the people who attend tradeshows in your industry are all gathered in one location for a brief period of time and all of them have shown some level of commitment by just showing up. You have the opportunity to meet and interact with people and their companies that you might otherwise find too expensive or too time consuming to visit for a one-on-one meeting. From the Book "How to be a Tradeshow Superstar" by Mike Curtiss "Tradeshow Mentors" Leave a comment | View Comments
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