'Tradeshows'

Are still one of the few marketing methods where your prospect comes to see you.

Tradeshows and Exhibitions

Do you know that 76% of tradeshow attendees determine who they are going to see and which exhibits they are going to visit BEFORE they go to the tradeshow?

Pre-show marketing can increase your booth traffic from 30%-80% and sometimes even more.

Pre-show marketing prompts people to visit your exhibit area, to talk with you, and to view your products and services. Pre-show marketing helps ensure that the attendees, the media representatives and others will not miss you or your company.

Your best results will come from people you invite, rather than the hundreds or thousands of people roaming the tradeshow exhibit area.

A key difference between the average tradeshow exhibitor and the Tradeshow Superstar is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth.

When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful.

From the Book "How to be a Tradeshow Superstar"

by Mike Curtiss @ "Tradeshow Mentors"

Outdoor gear trade show returns to Salt Lake City

The Salt Palace says more than 21,000 industry people will flock to the Salt Lake City convention hall next week for a trade show for recreational gear.

Police, organizers discuss pot convention

PONTIAC, Mich., July 30 (UPI) -- Police in Michigan said they have scheduled a meeting with organizers of a planned cannabis convention to discuss concerns about illegal activity at the event. Cannabis - Police - Michigan - Drugs - Health

Outdoor Retailer show in Salt Lake next week

SALT LAKE CITY -- The Salt Palace says more than 21,000 industry people will flock to the Salt Lake City convention hall next week for a trade show for recreational gear. read more

Police, event planners to meet over Silverdome pot convention

Pontiac -- Police and organizers of a controversial pot convention planned for Halloween at the Pontiac Silverdome are scheduled to sit down Wednesday and iron out concerns about the three-day event.

2011 International Builders Show expected to be smaller economic boost for Orlando

July 30--The still-floundering housing market is expected to take a huge toll on the star of Orlando's convention schedule next year, costing the region tens of millions of dollars in lost spending.