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Host User Group Meeting at Your Next Tradeshow

Many companies use tradeshows to host user-group meetings where current customers have the opportunity to get an advanced look at new or improved products or to share their concerns and issues with you and each other.

Some companies use tradeshows to host seminars or workshops to educate their customers and to provide training to groups of people who otherwise would not be together.

In today’s economy, tradeshow budgets are under intense scrutiny because of their sheer size. Those departments within each company that can show the positive benefits of tradeshows are able to avoid many of the budget cuts suffered by others.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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