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Target Your Entertainment at TradeshowsEntertainment has always been a staple of tradeshows and it continues to be an integral part of the Tradeshow Superstar’s marketing strategy. The reasons for using entertainment are as wide and varied as the types of entertainment used. Sometimes you don’t have the resources of a huge company or you don’t want to invite everyone to your party by hosting a sponsored reception. One answer to this is to throw a smaller party for invited guests only. The first thing you need to do is to decide who you want to invite and why. This will determine the size of the party, the type of party and the resources required. Next you need to create a desire on the part of the audience to attend your party. From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com Leave a comment | View Comments
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