Using a Tradeshow Golf Game
To Atract People to Your Exhibit

A lot of companies use the “Putting Green” method of attracting attendees to their booth.

This is about a company that set up the putting green and was giving away a beautiful $200 putter if you sank the ball in the hole (you only got one try).

However, this company managed to mess it up in a number of ways:

1.     The level of difficulty was not hard and they ended up giving away almost 50 putters

2.    The sleeve of golf balls they gave away did not have the company name or logo on them.

3.    At no time during the game, did the exhibitor discuss the company products or service with the person playing the game.

4.    They never posted the names of the winners (considering how easy the game was, maybe that was a good thing in that it did not encourage more people to play.)

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

New Portable Trade Show Display Transforms From Case to Customized Booth in 15 Minutes

The new 'Arrive' portable trade show display, engineered by award winning trade show display manufacture Skyline, packs a big presence in a single, portable case.

Holy Horology

Everything began by a mass or service on Tuesday April 10, the day before the opening of BaselWorld. At the end of the day, a small el-egant crowd gathered at the Elizabethan Kirche in Basel, squeezing together on the church benches under the high and colourful stained glass windows.

Art from all of America reaches new heights

DENVER | The Mile High City hits a cultural peak this month with its first Biennial of the Americas. Running through July 31, the event includes summits and discussions about education, health, poverty, trade and other topics by international experts.

Fashion Diary: Eco-fashion has gone in and out of style

An 1865 "poison green" silk tulle dress dyed with arsenic, on display in "Eco Fashion: Going Green" at the Museum at the Fashion Institute of Technology in New York City.

Eastday-China Textile and Apparel Trade Show opens in NY

People visit the China Textile and Apparel Trade Show and the Home Textiles Fabric Sourcing Expo in New York, the United States, July 13, 2010. Some 400 enterprises from 15 countries showcased their products at the Expo, more than half of which are Chinese companies.