Measure and Track Pre-Show Marketing Efforts
for Your Tradeshows

Pre-show marketing prompts people to visit your exhibit area, to talk with you, and to view your products and services.

A key difference between the average tradeshow exhibitor and the Tradeshow Superstar is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth.

Your best results will come from people you invite, rather than the hundreds or thousands of people roaming the tradeshow exhibit area.

When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful.

Step 6.  Measure and track the results of your pre-show marketing efforts.

Simply put, what get's tracked and measured can be improved.

If you don't know how well your pre-show marketing did, you have no way to know if it needs improvement..

And, when you do make changes, you will never know if you have improved or made things worse.

Track and measure, then test your changes.

The more precise you can define your target audience, the more success you will have in developing a successful pre-show marketing campaign.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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