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Are Promotional Items at Tradeshows a Waste of Money? I don’t want you to get the idea that I’m against the use of promotional items, I’ve used a lot of them myself over the years to promote products and services, to build awareness and to ethically bribe people to visit my exhibit area. However, most companies have no rhyme or reason to their promotional items, they give them away to anyone who wants them and in some cases they force the item upon anyone who comes near their booth. The time and money spent on promotional items of this nature could be better used in other aspects of their tradeshow marketing efforts. Here are some items that have been used effectively:
If you are going to use promotional items they should have a specific purpose and you should have a method for measuring their effectiveness. Your promotional items have their greatest vaule when given to qualified prospects and deserving customers and not to Tradeshow Moochers. From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com Leave a comment | View Comments
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Vertigo Digital Displays Expands Digital Out Of Home Business Development To EuropeRead more...Discount Displays' New Printing Process Cuts Cost, Provides Next-Day DeliveryCroydon, Surrey (PRWeb UK) March 24, 2009 -- Discount Displays, the leading UK supplier of portable trade show exhibition stands and graphics, has introduced a new line of linear modular exhibition... Read more...MODdisplays Releases XRline Trade Show DisplaysHarrisonburg, VA (PRWEB) April 8, 2008 -- MODdisplays, a leading provider of portable http://www.moddisplays.com [trade show displays __title__ trade show displays], now offers a high-end modular... Read more...Orbus Exhibit and Display Group Achieves ISO Standard Green Certification - Exhibitor Online
Atlantic Tells Their Story at EXHIBITOR2010 - Exhibitor Online
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