Exhibit at Trade Shows Because They Just Plain Work

But, like any business endeavor, you do have to put some work into it.

No, I'm not talking about the mechanics of the show.

Please, no offense meant, but those are simply steps to be taken, important, necessary even, but meaningless if you don't have a master strategy behind your attendence.

What truly matters is the vision you have for strategically managing the relationships you are building with prospects and new contacts as well as existing customers who attend your booth.

A key difference between the average tradeshow exhibitor and the Tradeshow Superstar(tm) is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth.

When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

New Jersey Trade Show Display Companys Employees Raise More Than $2,000 for Charity

After self-declaring May of 2010 as 'Fundraising Month,' Skyline New Jersey employees raised more than $2,000 for four charities close to their hearts.

Spare Times

A selected guide to Labor Day and other events in New York City and the region.

What's coming up in your area -- a calendar listing

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New Zealand Spring Cleans For Starship

A unique fundraising campaign has just kicked off, asking New Zealanders to clean up, clear out and sell off, all in support of the kids at Starship.

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Paula Deen and Buddy Valastro display different temperaments in the kitchen. Deen speaks with a soft drawl while she cooks Southern comfort food, shares family recipes, and flirts with her hunky male visitors. Deen makes cooking with rich ingredients sound like a sensual experience. She was the first Food Network host censored for suggestive remarks. Deen commands a lucrative food empire that ...