Exhibit at Trade Shows Because They Just Plain Work

But, like any business endeavor, you do have to put some work into it.

No, I'm not talking about the mechanics of the show.

Please, no offense meant, but those are simply steps to be taken, important, necessary even, but meaningless if you don't have a master strategy behind your attendence.

What truly matters is the vision you have for strategically managing the relationships you are building with prospects and new contacts as well as existing customers who attend your booth.

A key difference between the average tradeshow exhibitor and the Tradeshow Superstar(tm) is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth.

When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

China says Burma leader Than Shwe to visit

Burma military ruler Than Shwe will visit China next week, the Chinese government announced Thursday, in another sign of the close ties between the neighbors. Foreign Ministry spokeswoman Jiang Yu said junta chief Senior Gen. Than Shwe would make a four-day visit starting Tuesday, with stops in Beijing and at the Shanghai Expo. Premier Wen Jiabao visited Burma in June, the first trip by a senior ...

China says Myanmar leader Than Shwe to visit

BEIJING, China - Myanmar military ruler Than Shwe will visit China next week, the Chinese government announced Thursday, in another sign of the close ties between the neighbours.

China says Myanmar military ruler Than Shwe to visit next week

BEIJING, China - Myanmar military ruler Than Shwe will visit China next week ahead of crucial elections Beijing hopes will maintain stability and quiet international criticism.

Robredo washes hands off hostage fiasco

This is a tragic comedy. You have a presidential aide who did not give the telephone to the President when Hongkong chief executive Donald Tsang called because he didn’t know who Tsang is. Now you have a signed re-instatement of Mendoza by National Capital Region Police Chief Leocadio Santiago which didn’t reach the hostage taker [...]

Economic issues loom over Obama's busy week

Those hoping that President Obama would make a hard pivot to the economy after his 10-day vacation might not get their wish - at least over the next two weeks.