Are You Going to the Right Trade Show?

Selecting the “right” tradeshow is often considered to be more of an art than a science.

Unfortunately this fact is lost on a lot of companies.Last year there were over 12,000 trade shows in North America alone and there were over 2,000 international trade shows outside of North America.

Attending the right trade show can be the difference between success and disaster.

One of the key mistakes exhibitors make is believeing that just because they attended a specific trade show last year they should attend it again this year.

I recommend that you evaluate each of your tradeshows on an annual basis to validate your reasons for exhibiting.

It is not unusual for tradeshows to undergo transformations from year to year or to experience significant changes in the demographics of attendees.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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SIGGRAPH 2010 Exhibitor Profiles

LOS ANGELES----SIGGRAPH 2010 takes place July 25 - 29, 2010 at the Los Angeles Convention Center in Los Angeles, CA.

Calendar

The deadline for calendar items is two weeks prior to the desired publication date. Send information on clubs, lectures, community events, religious events, reunions, support groups and singles to: Community Calendar, Evanston Review, 3701 W. Lake Ave., Glenview IL 60026; fax to (847) 486-7451 or e-mail to evanston@pioneerlocal.com.

News round-up: 20th July 2010

This weeks movers and shakers in the digital industry: Publicis IAB video council | Blue Barracuda | BBC Brian Pern Comedy | Doovle | Youth Media | Yomego | shopstyle | Adconion | Henri-Lloyd | Variety The Car People | Carrentals | Belgacom | Callcredit | InvisibleHand | Hot Cherry | R.O.EYE | .FOX Networks | HRS | TagMan | Locker Room | Nokia | Qype

Marketing Lessons from the Grateful Dead

SAN FRANCISCO----Long before the terms inbound marketing and social media were coined, the Grateful Dead were using these strategies to become one of the most successful bands of all time.

Robert Peston

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