Using a Tradeshow Golf Game
To Atract People to Your Exhibit

A lot of companies use the “Putting Green” method of attracting attendees to their booth.

This is about a company that set up the putting green and was giving away a beautiful $200 putter if you sank the ball in the hole (you only got one try).

However, this company managed to mess it up in a number of ways:

1.     The level of difficulty was not hard and they ended up giving away almost 50 putters

2.    The sleeve of golf balls they gave away did not have the company name or logo on them.

3.    At no time during the game, did the exhibitor discuss the company products or service with the person playing the game.

4.    They never posted the names of the winners (considering how easy the game was, maybe that was a good thing in that it did not encourage more people to play.)

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

HP's Wallet-Busting Win

The insane tug-of-war between Dell and HP for enterprise storage company 3Par has finally drawn to a close. We have a winner, if you want to call it that -- the final sale price is more than double the figure Dell initially put forward when it announced its intentions to buy 3Par a couple weeks ago, so who knows how much of that is real value and how much is just financial one-upsmanship.

Do It! listings — what's happening in Niagara

ART A MANO LIBERA GALLERY: A. Michael Shumate and Sandy Rasmussen, Sept. 11-Oct. 10. Gallery open Saturday and Sunday, 1-5 p.m. 150 Ontario St. ANGIE STRAUSS GALLERY AND CRAFT CENTRE: Open daily 11 a.m.-5 p.m.[...]

Working together helps Brevard businesses cut expenses

Local businesses are getting creative in the ways they cut costs. They say their innovative ideas trim expenses without hurting their products and services, keeping their customers happy.

Serious sketching

Giants of American art have been members of the Philadelphia Sketch Club during its 150 years. Works by Bucks members are on exhibit. Few organizations these days can boast a name as comfortably quaint and endearingly honest as the Philadelphia Sketch Club. One imagines a small but earnest group of budding artists informally meeting in their modest clubhouse, casually penciling backyard ...

'Ground Zero Mosque': Latest In A Litany Of Killer Phrases

They're three little words that fit perfectly on cable TV news screens -- the screaming tabloid headlines of our time. That they're inaccurate and misleading doesn't seem to matter.