Exhibit at Trade Shows Because They Just Plain Work

But, like any business endeavor, you do have to put some work into it.

No, I'm not talking about the mechanics of the show.

Please, no offense meant, but those are simply steps to be taken, important, necessary even, but meaningless if you don't have a master strategy behind your attendence.

What truly matters is the vision you have for strategically managing the relationships you are building with prospects and new contacts as well as existing customers who attend your booth.

A key difference between the average tradeshow exhibitor and the Tradeshow Superstar(tm) is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth.

When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

New Portable Trade Show Display Transforms From Case to Customized Booth in 15 ... - Online PR News (press release)

New Portable Trade Show Display Transforms From Case to Customized Booth in 15 ... Online PR News (press release) The cleverly designed 'Arrive' system packs an entire trade show exhibit, including lights, a 10-foot banner display, and a video-equip workstation, ... and more »

Caught in the Web: Matt Barnes excited to be a Laker - Los Angeles Times (blog)

Caught in the Web: Matt Barnes excited to be a Laker Los Angeles Times (blog) At age 23 this should be a banner year Drew as the best among the beasts. Anything short of being the best, Kareem failed as an astute teacher. ... and more »

EXHIBITOR Magazine Assembles All-Star Panel to Judge its Expo 2010 Awards ... - Exhibitor Online

EXHIBITOR Magazine Assembles All-Star Panel to Judge its Expo 2010 Awards ... Exhibitor Online “Our annual Exhibit Design Awards have become the world's most prestigious honors for design firms who create trade show exhibits. ...

Cardinal Health Unveils Fully Customizable Suite of Marketing Tools for ... - Digital Signage Expo

Cardinal Health Unveils Fully Customizable Suite of Marketing Tools for ... Digital Signage Expo At its annual trade show for independent retail pharmacies, Cardinal Health unveiled the industry's first fully customizable suite of marketing tools that ... Cardinal unwraps new apps at annual pow-wowDrug Store News all 3 news articles »

Event in memory of friends helps Freedom House - Weatherford Democrat

Event in memory of friends helps Freedom House Weatherford Democrat There's a giant banner outside of where she works and all the organizing has been done on behalf of her best friend, but Sunny Reese doesn't want any of the ...