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The introduction of new products and services heads the list of other reasons why companies exhibit at tradeshows. When I was the World-wide Manager of Image Technology and Business Development for Unisys Corporation, we exhibited our high-speed image technology at tradeshows all over the world because we wanted to make our current customers aware of what new products we were developing and to demonstrate to prospective customers our commitment to the development of leading edge technology. In the beginning we had to rely on conceptual presentation of the technology. Many companies use industry gatherings to make product announcements because they know that they will get the maximum exposure to their target audience in the quickest amount of time. Tradeshow attendees report that one of the Top 10 reasons they attend tradeshows is to find out about new products and services in their industry. From the Book "How to be a Tradeshow Superstar" by Mike Curtiss "Tradeshow Mentors" Leave a comment | View Comments
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