Five Rules for Using Tradeshow Promotional Items

There is an abundance of companies that manufacture and distribute promotional items and they will gladly sell you just about anything you might want or think your audience might want. The Tradeshow Superstar though knows that the most effective promotional items follow these five rules:

1.    Have high perceived value

2.    Low cost

3.    Are related to your product

4.    Produce an incentive to visit you

5.    Create a lasting impression

Combining these elements in your promotional items will give you a stratigic edge over most of your competition

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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