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'Tradeshows'Are still one of the few marketing methods where your prospect comes to see you. Tradeshows and ExhibitionsDo you know that 76% of tradeshow attendees determine who they are going to see and which exhibits they are going to visit BEFORE they go to the tradeshow? Pre-show marketing can increase your booth traffic from 30%-80% and sometimes even more. Pre-show marketing prompts people to visit your exhibit area, to talk with you, and to view your products and services. Pre-show marketing helps ensure that the attendees, the media representatives and others will not miss you or your company. Your best results will come from people you invite, rather than the hundreds or thousands of people roaming the tradeshow exhibit area. A key difference between the average tradeshow exhibitor and the Tradeshow Superstar is that the Superstar uses effective pre-show marketing to increase both the quantity and quality of visitors to their booth. When I work with clients, I have them use a 6-step process to ensure that their pre-show marketing efforts will be successful. From the Book "How to be a Tradeshow Superstar" by Mike Curtiss @ "Tradeshow Mentors" Leave a comment | View Comments
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