 |
|
|
Use Tradeshows to Introduce New Products The introduction of new products and services is a major reasons why companies exhibit at tradeshows. When I was the World-wide Manager of Image Technology and Business Development for a huge multi-national company, we exhibited our high-speed image technology at tradeshows all over the world. This was because we wanted to make our current customers aware of what new products we were developing and to demonstrate to prospective customers our commitment to the development of leading edge technology. In the beginning we had to rely on conceptual presentation of the technology. As we progressed, we displayed both hardware and software prototypes. Finally, we took actual working equipment and software to the tradeshows. Many companies use industry gatherings to make product announcements because they know that they will get the maximum exposure to their target audience in the quickest amount of time. Tradeshow attendees report that one of the Top 10 reasons they attend tradeshows is to find out about new products and services in their industry. From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com Leave a comment | View Comments
|
|
| Videos | |
|
Loading...
|
|
|
Recommended Products
Do you know the 7 Fatal Errors of Trade Show Marketing? As our way of "Thanking You" you for visiting our website, we've made special arrangements with Mike Curtiss of "TradeshowMentors.com" to have your own free copy of his popular digital book, "7 Fatal Errors Of Trade Show Marketing".
No strings attached - we don't ask for your name, email address, nothing!
New! NOTE: This software was created with DeadEasy(tm) and is Free for You to Use 7 Fatal Errors of Trade Show Marketing! Imagine how much better your next Trade Show will be if you know the "7 Fatal Errors" that keep you from achieving your trade show goals. Well, we've rounded up all 7 and put them all here for you - in one place to save you hours of searching. Free! CLICK HERE to DownLoad! Thunderbird Group Marketing Mastery Marketing Phrases MagniBar Tradeshow Mentors Resource Outsourcing Royalty Free Audio Grizzlygrape Software Business SoftwareCheck our "Top Links" page for a free software gift! Affiliate Status Disclosure: You should assume that the owner of this website is an affiliate for providers of goods and services mentioned on this website and may be compensated when you purchase from a provider. To learn more, click here.
| |
|
| |
| Trade Show Display Case News | |
Airbus execs dismissive of WTO caseThe European Union on Wednesday appealed the World Trade Organization ruling that found Airbus had taken billions in illegal government subsidies. But at the Farnborough Air Show, Airbus executives were coolly dismissive of the entire case. Read more...Google Earnings Call: What You Need to KnowA look at the search titan's second quarter. Read more...Should 600 homers get A-Rod in the Hall of Fame?Lunch Special: Rodriguez, who turns 35 on Tuesday, will certainly become the youngest player to hit 600 home runs. He's also admitted to taking performance-enhancing drugs. Is he a lock for the Hall of Fame? Also, Jimmy Johnson's hair gets a workout on "Survivor: Nicaragua." Read more...Grading LVSL Part TwoHOOPSWORLD concludes its grades of NBA summer league action with part two from Las Vegas. Read more...Brandon Jennings to Stephen Curry: Ranking the Top 15 NBA SophomoresThe experience of being an NBA Rookie seems like an interesting one. Players get drafted or are fortunate enough to make an NBA Roster, and are then subject to a season of constant judging and monitoring. When that's over, we tend to forget about them in wake of the new incoming rookie class. This article will spotlight the former rookies of 2009-10 who I believe will have fantastic sophomore ... Read more... |
|
| Copyright 2006-2010 © All rights reserved. Read Terms of Service and Privacy Policy. | |
