Tradeshow Garbage Collectors

There is a group of people I call “Garbage Collectors.” These are the people who go to every booth to get the “give-aways”, brochures, food, or to participate in “fish bowl” drawings.

Garbage Collectors not only take your promotional items and brochures, but they use up valuable time from you that you could use talking with qualified prospects. In Chapter 9 I’ll show you how to deal with Garbage Collectors and why some of them can be useful to you.
The Tradeshow Superstar only gives brochures and handouts to qualified prospects or customers who are really interested in them. If you put your brochures out on a table or stand, you are inviting the Garbage Collectors to take them and to take up your valuable time.

So how does the Tradeshow Superstar do it? First they only put out one of each brochure and they have them labeled “Display Copy… Do Not Remove.” They have plenty of copies hidden under the table or behind their display and they treat them as the valuable item they are, and only give them out to appropriate people.

Some Tradeshow Superstars don’t give any brochures or handouts to visitors during the tradeshow itself. Rather they use the brochures and handouts as a means of following-up with the visitor after the tradeshow is over.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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