Four Tradeshow Promotional Items
That Produced Outstanding and Measurable Results

Promotional items used with an effective pre-show marketing campaign will increase traffic to your booth and give you the ability to measure the effectiveness of your pre-show marketing efforts for example.

One company sent out 1,500 invitations and asked the attendees to bring the promotional item (in this case a key) to the booth to see if their key opened a treasure chest containing a thousand dollars.

Invitations were sent to targeted prospects and 734 people came by the booth and 702 people tried their key (some people who came to the booth had forgotten or lost their keys). Of the 734 people who came as a result of the pre-show marketing piece, 127 became more qualified prospects as a result of their conversations with the company during the process of trying to open the treasure chest.

Similar promotional items are matching the serial numbers of currency bills (I prefer using $1 million bills), coupons, a baseball stand and then they get a baseball when they show up, a roll of film and then they get a camera, etc. The fundamental purpose is to get the person receiving the “bribe” to come to your booth.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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