Are You Going to the Right Trade Show?

Selecting the “right” tradeshow is often considered to be more of an art than a science.

Unfortunately this fact is lost on a lot of companies.Last year there were over 12,000 trade shows in North America alone and there were over 2,000 international trade shows outside of North America.

Attending the right trade show can be the difference between success and disaster.

One of the key mistakes exhibitors make is believeing that just because they attended a specific trade show last year they should attend it again this year.

I recommend that you evaluate each of your tradeshows on an annual basis to validate your reasons for exhibiting.

It is not unusual for tradeshows to undergo transformations from year to year or to experience significant changes in the demographics of attendees.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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New Portable Trade Show Display Transforms From Case to Customized Booth in 15 Minutes

The new 'Arrive' portable trade show display, engineered by award winning trade show display manufacture Skyline, packs a big presence in a single, portable case.

PAACE Automechanika Mexico 2010 hosts record show

The 12th edition of PAACE Automechanika Mexico, Mexico and Central America?s most important international trade show for the automotive aftermarket, returned to the Centro Banamex in Mexico City, July 14 ? 16, 2010, with the largest event in its history.

DATEBOOK | Events for San Diego

Upcoming items of interest in San Diego.

Going Out?

WINE DOWN THURSDAYS: Every Thursday until Sept. 30, Childress Vineyards hosts a free Thursday concert series from 6 to 9 p.m. on the lawn beneath the terrace, weather permitting. Tonight, Pat Mother Blues Cohen will perform. On Aug. 5, Claire Culbreath Dup will play.

Museums-East Bay Through August 8

AFRICAN AMERICAN MUSEUM AND LIBRARY AT OAKLAND The Oakland Public Library's museum is designed to discover, preserve, interpret and share the cultural and historical experiences of African Americans in California and the West. In addition, a three-panel mural is on permanent display.