Meet Your Customers and Host Workshops at
Your Next Tradeshow

Tradeshows should be an integral part of your overall marketing strategy if you want to reach your prospects and current customers easily and effectively. Here are more reasons for being an exibitor.

Meeting with your current customers is often more efficient and less time-consuming at a tradeshow.

Many companies use tradeshows to host user-group meetings where current customers have the opportunity to get an advanced look at new or improved products or to share their concerns and issues with you and each other.

Companies use tradeshows to host seminars or workshops to educate their customers and prospects and to provide training to groups of people who otherwise would not be together.

In today’s economy, tradeshow budgets are under intense scrutiny because of their sheer size.Companies that can show the positive benefits of tradeshows are able to avoid many of the budget cuts suffered by their competitors..

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

'Routes of Arabia' Exhibition at Louvre Is Startling

Hundreds of artifacts never before seen outside Saudi territory are included in a show tracing a range of archaeological sites sprinkled across the peninsula's deserts.

'Routes of Arabia'' Exhibition at Louvre Is Startling

Hundreds of artifacts never before seen outside Saudi Arabia are included in a show tracing a range of archaeological sites sprinkled across the peninsula's deserts.

Meeting planner trade show rebooked for 11

The second time may be a charm for Charm City. After the poor economy halted a leading international trade shows plans to come to Baltimore this summer, the show will go on next July, according to Visit Baltimore. The Americas Incentive Business Travel & Meetings Exhibition, known as AIBTM, is a meeting for meeting planners, [...]

Washington state's shrinking official presence at Farnborough Air Show

The Washington State trade booth (right) inside one of the big exhibition halls at the Farnborough Air Show is small and decidedly unimpressive.

$47 bln worth of contracts concluded at Farnborough 2010 air show

FARNBOROUGH (UK), July 23 (Itar-Tass) - Contracts worth 47 billion US dollars were concluded at the Farnborough 2010 air show, its organisers reported on Friday.