Four Tradeshow Promotional Items
That Produced Outstanding and Measurable Results

Promotional items used with an effective pre-show marketing campaign will increase traffic to your booth and give you the ability to measure the effectiveness of your pre-show marketing efforts for example.

One company sent out 1,500 invitations and asked the attendees to bring the promotional item (in this case a key) to the booth to see if their key opened a treasure chest containing a thousand dollars.

Invitations were sent to targeted prospects and 734 people came by the booth and 702 people tried their key (some people who came to the booth had forgotten or lost their keys). Of the 734 people who came as a result of the pre-show marketing piece, 127 became more qualified prospects as a result of their conversations with the company during the process of trying to open the treasure chest.

Similar promotional items are matching the serial numbers of currency bills (I prefer using $1 million bills), coupons, a baseball stand and then they get a baseball when they show up, a roll of film and then they get a camera, etc. The fundamental purpose is to get the person receiving the “bribe” to come to your booth.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

2010 Trade Show a Roaring Success! - Santa Rosa Press Democrat

Santa Rosa Press Democrat

2010 Trade Show a Roaring Success! Santa Rosa Press Democrat Amy Neussl and Deborah Geitner smile for my camera at Healdsburg's 2010 Trade Show and Silent Auction. Fifty-six businesses and organizations took part in ...

Giant toy fair gives retailers an early peek into Santa's workshop - Los Angeles Times

Los Angeles Times

Giant toy fair gives retailers an early peek into Santa's workshop Los Angeles Times The trade show lasts four days. (Michael Nagle / For The Times / February 14, 2010) By Andrea Chang Reporting from New York - Heads up, parents: In the ... Toy Fair 2010FOXNews (blog) Toy makers' small packages pack tech punchThe Associated Press Toy Fair 2010: Retailers Begin to Prepare for 2010 Holiday GauntletNewsReleaseWire.com (press release) Playthings -KEYC -ABC News all 544 news articles »

Website allows you to trade certain items for free - Today's THV

Website allows you to trade certain items for free Today's THV As you add items to your "Have list", the bar at the top of your screen updates with the total number of items you can receive in trade. Swaptree will show ... and more »

General Interest : APPLIANCE ART; Onsite Demonstrations at the 2010 IHA ... - Prudent Press Agency (press release)

Prudent Press Agency (press release)

General Interest : APPLIANCE ART; Onsite Demonstrations at the 2010 IHA ... Prudent Press Agency (press release) All items are available for purchase on the Appliance Art website. For questions about wholesale pricing for distribution, please contact ...

What Haiti Needs More Than Charity: Trade - WBUR

What Haiti Needs More Than Charity: Trade WBUR They went to a big textile and apparel trade show, where their main agenda was to bend the ear of US Trade Representative Ron Kirk. ... and more »