Use Tradeshows to Introduce New Products

The introduction of new products and services is a major reasons why companies exhibit at tradeshows.

When I was the World-wide Manager of Image Technology and Business Development for a huge multi-national company, we exhibited our high-speed image technology at tradeshows all over the world. 

This was because we wanted to make our current customers aware of what new products we were developing and to demonstrate to prospective customers our commitment to the development of leading edge technology.

In the beginning we had to rely on conceptual presentation of the technology. As we progressed, we displayed both hardware and software prototypes. Finally, we took actual working equipment and software to the tradeshows.

Many companies use industry gatherings to make product announcements because they know that they will get the maximum exposure to their target audience in the quickest amount of time.

Tradeshow attendees report that one of the Top 10 reasons they attend tradeshows is to find out about new products and services in their industry.

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

: Reports Critical NEWS ALERTS -- ViewCast Corporation (OTCBB: VCST), Sunovia ... - Trading Markets (press release)

: Reports Critical NEWS ALERTS -- ViewCast Corporation (OTCBB: VCST), Sunovia ... Trading Markets (press release) aEURoeThe rapid increase in our sales force is the direct result of a recently implemented sales and marketing plan that targets experienced aEUR~feet on ... : Reports Critical NEWS ALERTS -- Enable Holdings, Inc. (OTCBB: ENAB ...Trading Markets (press release) all 3 news articles »

Tradeshow Marketing Company Announces g-Spout(R) Patent Approval Notices - PR Newswire (press release)

Tradeshow Marketing Company Announces g-Spout(R) Patent Approval Notices PR Newswire (press release) The Tradeshow Marketing Company, Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that ... and more »

13 Common Trade Show Exhibitor Mistakes - BizBash

13 Common Trade Show Exhibitor Mistakes BizBash There's no reason, absolute no reason (unless you want to fail) not to have a pre-show marketing plan. You can spend a little, or you can spend a lot. ...

William Sinclair launches peat-free plan ahead of full ban - Horticulture Week

William Sinclair launches peat-free plan ahead of full ban Horticulture Week He added that Terry Grimshaw has a new role as Fytocell technical marketing manager for plant nutrition and water management, with Andrea Marshall technical ...

Speaking can be a lucrative path to more business. If you can stand it. - Wall Street Journal

Speaking can be a lucrative path to more business. If you can stand it. Wall Street Journal In 1998, Maribeth Kuzmeski, president and founder of Red Zone Marketing, a consulting firm in Libertyville, Ill., was asked to speak about a marketing plan ... and more »