Tradeshows Moochers

When was the last time you actually bought a golf umbrella, a ballpoint pen, or a letter opener? Why should you buy them when you can go to any tradeshow and get them for free? How many of the visitors who came to your booth, came for the freebies? How many of your promotional  items went to qualified buyers?

There is a group of people I call Tradeshow Moochers.These are the people who go to every booth to get the “give-aways”,  food, or to participate in “fish bowl” drawings.

Tradeshow Moochers are not interested in your company or your products and services; they are only drawn to your booth because they want your “free stuff”.

Food is the Tradeshow Moocher's primary source of energy and chocolate is the preferred delivery mechanism. “Fish Bowl Drawings” are another favorite target of the Tradeshow Moocher.

Fish Bowls are generally used when the company wants to build lists of who attended the tradeshow. If that’s your purpose, there are more effective and less costly ways to build your list.

Again it builds traffic, it causes people to stop at your booth, but are these people stopping because of their interest in your products and services or because they just want a piece of chocolate or the prize?

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

ProExhibits Hires Senior Sales Consultant

San Jose - ProExhibits – a trade show exhibit and events industry leader headquartered in Sunnyvale, California – announces the hiring of industry pro Mari DeManty as Senior Sales Consultant effective August 30, 2010.

Mayor Bloomberg, Jon Stewart Mum on Mosque at 9/11 Benefit

Co-hosts Mayor Bloomberg and comedian Jon Stewart ripped protesters of the proposed mosque and community center near Ground Zero on the “The Daily Show” two weeks ago, but were mum on the hot-button issue at a... Daily Show - Michael Bloomberg - Jon Stewart - Ground zero - World Trade Center

HP suing former CEO Mark Hurd

Hewlett-Packard accuses Hurd of breach of contract and potential misappropriation of trade secrets a day after he signs on to become Oracle's co-president.

Ticket Summit Releases New York Conference Schedule

VERNON, CT--(Marketwire - 09/07/10) - Ticket Summit , the leading conference and trade show for the live entertainment industry, today announced its conference schedule. Occurring January 12-14, 2011 at The Waldorf=Astoria in New York, NY, the three-day event includes ten industry panel sessions , two keynote speeches, networking events, and a concurrent trade show. Panel session topics include ...

Hewlett-Packard Sues Hurd After Move to Oracle

The lawsuit comes a day after the former Hewlett-Packard chief executive was hired by Oracle, the database software maker.