The Top 3 Reasons Why Companies Exhibit at Tradeshows

The Thunderbird International Consulting Group has conducted thousands of surveys and interviews with tradeshow exhibitors and we’ve been told that “Getting Leads for New Business” is the primary reason why companies exhibit at tradeshows.

Tradeshows are a target-rich environment in which you can identify new prospects and gain new customers.

Why? Because the people who attend tradeshows in your industry are all gathered in one location for a brief period of time and all of them have shown some level of commitment by just showing up.

You have the opportunity to meet and interact with people and their companies that you might otherwise find too expensive or too time consuming to visit for a one-on-one meeting.

The second most popular reason to exhibit at a trade show is to introduce new products and services.

The third reason is to show that your company is committed to your industry and is still a viable business. In today's economy this may well become a real necessity. 

From "How To Be A Tradeshow Superstar" by Michael T. Curtiss, CEO Thunderbird International Group

For additional information on how to be a more successful tradeshow exhibitor go to TradeshowMentors.com

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