The introduction of new products and services heads the list of other reasons why companies exhibit at tradeshows.

When I was the World-wide Manager of Image Technology and Business Development for Unisys Corporation, we exhibited our high-speed image technology at tradeshows all over the world because we wanted to make our current customers aware of what new products we were developing and to demonstrate to prospective customers our commitment to the development of leading edge technology.

In the beginning we had to rely on conceptual presentation of the technology.

Many companies use industry gatherings to make product announcements because they know that they will get the maximum exposure to their target audience in the quickest amount of time.

Tradeshow attendees report that one of the Top 10 reasons they attend tradeshows is to find out about new products and services in their industry.

From the Book "How to be a Tradeshow Superstar"

by Mike Curtiss  "Tradeshow Mentors"

The Rally Stimulates City's Economy - Trailer Life Magazine

The Rally Stimulates City's Economy Trailer Life Magazine Affinity estimates that the event had an economic impact of $11 million, making it one of the more lucrative conventions or trade shows held in Louisville ...

RV enthusiasts mark industry's centennial - Louisville Courier-Journal

RV enthusiasts mark industry's centennial Louisville Courier-Journal Affinity estimates that the event will have an economic impact of $11 million, making it one of the more lucrative conventions or trade shows held in ... and more »

5-Star Pet Hotels on the Rise - MyFox Chattanooga

5-Star Pet Hotels on the Rise MyFox Chattanooga (CANVAS STAFF REPORTS) - Within the last two decades, many pet owners have crossed the line from treating their pets like animals to treating them like any ... and more »

Taipei dogs take to the cat walk (and treadmill) - MinnPost.com

Taipei dogs take to the cat walk (and treadmill) MinnPost.com This was the booth for Pet Head, a dog-hair-dye company, and one of the most popular at this year's Pets Show Taipei. Along with dyeing products — one of ... and more »

Minding Her Own Business: Elysium brings the world to Broad Street - Rome News Tribune

Minding Her Own Business: Elysium brings the world to Broad Street Rome News Tribune When she started setting up booths at gem and mineral trade shows in 1985, “it just morphed from there.” “I'm there to sell, but in my spare time I pick up ...